Establish your position regarding gateway sites

Java-based application servers are typically used in conjunction with an Apache web server. Every image included on a page using tags should be given an accurate description using alt attributes. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page …

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Find a good selection of websites using interesting indexed pages

Do you wonder why nofollow really exists? It's merely because to stop spammers by getting benefited by search engines. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. A …

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Myths and misconceptions about local search

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). TLDs can be further classified as either sponsored TLDs or TLDs that …

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Be mindful of keyword stuffing

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. You can't expect Google to see you as an expert on a certain topic when you have only …

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What you should have asked your teachers about analytics

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site owners "embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

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Be sure to pay attention to your content's analytics

Get contextual links to your site that'll boost your organic performance on search engines. RankBrain and other machine learning systems examine user behavior to deliver the "best" search results possible. Unfortunately, what's deemed best for one query might not be the best for another, which makes machine learning very difficult …

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Combine responsive design and SERPs for Supercharged SEO

Google have always been open about their movement towards voice-searching and mobile friendliness. For example, after giving some objective advice about banner ads, you might conclude with, Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot …

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Make Sure Your Site Kicks Butt On Mobile

Remember, you're looking for well trafficked keywords that are easy to rank for - at least easier than some of the more competitive search phrases others are focusing on. A PURL contains a personalized preloaded web page that contains the customer's personal data, contact information, purchase behavior, and previous interactions with …

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Make non reciprocal links the main focus of your marketing tactics

What Google wants to see is authoritative and relatable links talking about your site. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. The five advertising goals of building image, providing information, being persuasive, supporting other marketing …

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Optimise your site, paying special attention to dynamic pages

People will often forgive mistakes made by companies, but they will not forgive insincerity. SEO isn't a quick tactic that will suddenly boost traffic to your website; it's a long-term commitment, In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how …

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The ugly truth about canonical URLs

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. You should monitor each backlink you create or earn and verify if it carries any SEO value. A catchy headline reels …

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Why your digital marketing strategy should centre around forums

Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site …

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Local SEO is way more than Google

Generic message strategies help stimulate brand awareness. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Search engines …

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Questions to ask about googlebot crawlers

Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 - this has increased the focus on Schema.org microformatting making content more simply deliverable. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. There's no clear formula …

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