Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the …

The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. For all intents and purposes (and if you reside in …

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Brand infringement remains both a domestic and international problem. The second approach, adaptation, results in the creation of products and marketing messages designed for …

Good headlines grab readers by the lapels. Although you could certainly sit and wait until a domain is finally available, that may not be your best option. By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Imagine having a fun-packed large rocking …

It's crazy to see the disparity between two pieces of content that we all create on a regular basis. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Titles for your pages should be a …

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

The data and metrics are valuable because they give you insight into your customers: Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs of rewarding loyalty. In an abstract image, the subject becomes more difficult to recognize. Fully …

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source In summary, it is not a winning idea to think about SEO in terms of …

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Getting rankings is an output SEO firms can easily sell because …

Sometimes I will block Google when using OTHER people's content on pages. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to …

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. SEO success relies heavily on the keywords you choose to target. Keep in mind that you must write …

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they've earned, and how they got them, you'll uncover tactics you can replicate, plus get inspiration for …

The source of a link matters a great deal to how much weight it carries in Google's algorithm. Google views your site as authoritative when other sites link back to it. It doesn't want to see a site that is spammy linking back to your site. If you try and …

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …