Include occasional references to content your domain, working a reasonable link to your on-site content into your off-site content when it's appropriate to do so. The anchor text and destination address are specified separately in a hyperlink. Minimize the number of clicks to get to any page, especially those of …

Marketing mix refers to a set of promotional ingredients and tools a company can use to pursue its objectives in a target niche. They first launched Google Wave, which was a copy of Facebook, but it failed within a week. Google almost always honors disavow requests that include such documentation …

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. A problem or gap exists between an individual's current state and desired state. Your SEO strategy needs to be a continuous process. Does anyone …

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I'm not asking you to pad or copy and paste just to meet up with the ideal words count. For as long as SEO has been around, it has been divided into …

Recently, many shared hosting providers began including unlimited space, unlimited MySQL databases, unlimited bandwidth, unlimited emails, and hosting of unlimited domains in their package price. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone who used …

As a rule, from a single page or piece of content, a user should be able to jump to any location on your site. Usually, the process of indexing non-HTML documents is to extract all text prior to indexing. For any kind of business, it is highly imperative to pay …

Social media offers pathways to engage in two-way communications with consumers, at a point of purchase in a retail store, in their homes, or at their places of business. Organise your keywords into logical groups and this will help you know what pages you need and what terms to optimise …

Just as Google has always been focused on providing its users with the best results, now it's time to put your focus on what's most important for your audience. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. Google needs to know what your …

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. Marketing automation delivers nurture tracks triggered by prospects as they navigate through your marketing …

Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the …

The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. For all intents and purposes (and if you reside in …

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Brand infringement remains both a domestic and international problem. The second approach, adaptation, results in the creation of products and marketing messages designed for …

Good headlines grab readers by the lapels. Although you could certainly sit and wait until a domain is finally available, that may not be your best option. By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Imagine having a fun-packed large rocking …

The reason is simple: when you have multiple pages ranking for the same keyword, you're actually competing with yourself. In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use …

Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. SEO will never be a one-size-fits-all exercise. Brandparity means quality becomes less of a concern because consumers perceive only minordifferences between brands. Recently, I came across this interesting antique rocking horse …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization …

Brands and individuals engage in conversations and interact in several ways. In other words, every month tens of thousands of people are searching directly for their product and website. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even …

Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops, televisions), and buy the same products after being influenced by different kinds of appeals through different media. Smartphone users have Cortana, Google Now, and Siri to help them …

You may also want to use online generators to help you along the way. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. The secret is getting the person to think beyond the advertisement and picture the …

In order to get the most success with search engines, you need to speak their language. They don't care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web …

Java-based application servers are typically used in conjunction with an Apache web server. Every image included on a page using tags should be given an accurate description using alt attributes. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page …

To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. The act of domain transfer automatically renews the domain for an additional year. Would …

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. Videos don't work for everyone, and …

It's crazy to see the disparity between two pieces of content that we all create on a regular basis. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Titles for your pages should be a …

Successful website migrations are planned well, and executed with military precision. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. The value of selecting keywords strategically is very high. I'm not a big fan of manufactured …

Do you wonder why nofollow really exists? It's merely because to stop spammers by getting benefited by search engines. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. A …

There's still some challenges but overall I don't think SEO is difficult. Ongoing addition and modification of keywords and website con There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine optimization adds to the user experience, while search engine …

Any change you make to your site that will impact your search index has to carefully considered. For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. When you create your SEO content be sure to give users what …

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). TLDs can be further classified as either sponsored TLDs or TLDs that …

Search Engine Optimization (SEO) Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure …

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. The items could vary. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. You can't expect Google to see you as an expert on a certain topic when you have only …

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. I will often examine pages …

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product …

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Whether you're trying to get more clients for your law firm …

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot …

The data and metrics are valuable because they give you insight into your customers: Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs of rewarding loyalty. In an abstract image, the subject becomes more difficult to recognize. Fully …

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

The content needed to fulfill the intent of a search varies based on the type of intent. Thin content should be avoided at all costs for SEO purposes. This requires a careful planned, structured approach that accurately represents your business and the services you provide. A short click, on the …