Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). TLDs can be further classified as either sponsored TLDs or TLDs that …

Search Engine Optimization (SEO) Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure …

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. The items could vary. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. You can't expect Google to see you as an expert on a certain topic when you have only …

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. I will often examine pages …

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product …

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Whether you're trying to get more clients for your law firm …

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot …

The data and metrics are valuable because they give you insight into your customers: Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs of rewarding loyalty. In an abstract image, the subject becomes more difficult to recognize. Fully …

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

The content needed to fulfill the intent of a search varies based on the type of intent. Thin content should be avoided at all costs for SEO purposes. This requires a careful planned, structured approach that accurately represents your business and the services you provide. A short click, on the …

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site owners "embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

They are often more willing to visit stores or search online prior to making decisions. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google's …

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. SEO gets the visitor to the door. It mostly …

Essentially, you rewrite it. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness …

There are many sites and services that offer to help place press releases for SEO and public relations gains. Internal linking provides direct access to your web pages in order of importance. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses …

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very …

Your content strategy needs to address all aspects of content: creation, modification, dissemination, and archival. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Be thorough, be complete. After examining the big players, you learned about the different types of search engines …

Effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. For instance, unless you write something in an image's alt attribute in the HTML of your site describing what is in the image, a web crawler will simply …

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven't actually confirmed how much this impacts search rankings. The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with …

Get contextual links to your site that'll boost your organic performance on search engines. RankBrain and other machine learning systems examine user behavior to deliver the "best" search results possible. Unfortunately, what's deemed best for one query might not be the best for another, which makes machine learning very difficult …

Google have always been open about their movement towards voice-searching and mobile friendliness. For example, after giving some objective advice about banner ads, you might conclude with, Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot …

Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as shoes. To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. A budget …

You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won't take your rankings any higher. Examination of content keywords and present engine rank …

As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team. There are some techniques that …

If the issues in the reviews are real, then deal with them. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Major problems might need a different approach, including getting a second SEO opinion or going …

Chances are, your research begins online, whether you're looking for answers or products. Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. Photography is a powerful method …

By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you'll want to have your analytics team add conversion tracking. With the SEO fundamentals in place, your …

A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. The …

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source In summary, it is not a winning idea to think about SEO in terms of …

Make sure you design your web pages so Google is forced to read your on-page content first. If the person says no, they have not done any reviews, then do not push for them to leave one. Figure out how you want to be known, and how you'd like to …

Remember, you're looking for well trafficked keywords that are easy to rank for - at least easier than some of the more competitive search phrases others are focusing on. A PURL contains a personalized preloaded web page that contains the customer's personal data, contact information, purchase behavior, and previous interactions with …

What Google wants to see is authoritative and relatable links talking about your site. The best domain name lookup tools go beyond your immediate enquiry and search for known popular keyphrase variants of your chosen phrase. The five advertising goals of building image, providing information, being persuasive, supporting other marketing …

After you've outlined your business goals, you need to decide what your Web site must accomplish from a marketing perspective. A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Whether it is writing the most …

A clear understanding of searcher's intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. Your website This can prove to be very discouraging and difficult to deal with, but it's worth it …

Or you can include your site for a fee on comparison shopping engines like Bizrate.com to solicit reviews. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page …

Every piece of information about a page can be turned into a long list of words. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. You …

People will often forgive mistakes made by companies, but they will not forgive insincerity. SEO isn't a quick tactic that will suddenly boost traffic to your website; it's a long-term commitment, In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how …

Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. The more information you give them, the better your search engine optimisation company will be able to fit the …