Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the …

The best domain names are short, snappy, include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords. For all intents and purposes (and if you reside in …

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Brand infringement remains both a domestic and international problem. The second approach, adaptation, results in the creation of products and marketing messages designed for …

Good headlines grab readers by the lapels. Although you could certainly sit and wait until a domain is finally available, that may not be your best option. By refining your keywords, you can minimize your competition drastically, as well as boost traffic and conversions. Imagine having a fun-packed large rocking …

The reason is simple: when you have multiple pages ranking for the same keyword, you're actually competing with yourself. In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use …

Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. SEO will never be a one-size-fits-all exercise. Brandparity means quality becomes less of a concern because consumers perceive only minordifferences between brands. Recently, I came across this interesting antique rocking horse …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization …

Brands and individuals engage in conversations and interact in several ways. In other words, every month tens of thousands of people are searching directly for their product and website. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even …

Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops, televisions), and buy the same products after being influenced by different kinds of appeals through different media. Smartphone users have Cortana, Google Now, and Siri to help them …

You may also want to use online generators to help you along the way. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. The secret is getting the person to think beyond the advertisement and picture the …

In order to get the most success with search engines, you need to speak their language. They don't care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web …

Java-based application servers are typically used in conjunction with an Apache web server. Every image included on a page using tags should be given an accurate description using alt attributes. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page …

To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. Many marketing experts believe a market segment value provides more accurate information, because it sums costs across multiple customers. The act of domain transfer automatically renews the domain for an additional year. Would …

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. According to AdWeek, Facebook's popularity comes from a blend of sheer size, record of publishing useful content, and the extent of consumer interaction available. Videos don't work for everyone, and …

It's crazy to see the disparity between two pieces of content that we all create on a regular basis. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Titles for your pages should be a …

Successful website migrations are planned well, and executed with military precision. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. The value of selecting keywords strategically is very high. I'm not a big fan of manufactured …

Do you wonder why nofollow really exists? It's merely because to stop spammers by getting benefited by search engines. On a daily basis, nearly 80-90% customers check online reviews before finally purchasing any products. Changing consumer attitudes and convincing them to consider a new purchasing choice can be challenging. A …

There's still some challenges but overall I don't think SEO is difficult. Ongoing addition and modification of keywords and website con There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine optimization adds to the user experience, while search engine …

Any change you make to your site that will impact your search index has to carefully considered. For sites that come up on the first page of a search or within the top ten, web traffic increases ninefold. When you create your SEO content be sure to give users what …

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). TLDs can be further classified as either sponsored TLDs or TLDs that …

Search Engine Optimization (SEO) Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure …

Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. The items could vary. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of …

If you are designing your website yourself and mess up the coding in your website, Google spiders won't be able to read your site efficiently and this can hurt your rankings significantly. You can't expect Google to see you as an expert on a certain topic when you have only …

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. I will often examine pages …

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product …

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Whether you're trying to get more clients for your law firm …

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot …

The data and metrics are valuable because they give you insight into your customers: Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs of rewarding loyalty. In an abstract image, the subject becomes more difficult to recognize. Fully …

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

The content needed to fulfill the intent of a search varies based on the type of intent. Thin content should be avoided at all costs for SEO purposes. This requires a careful planned, structured approach that accurately represents your business and the services you provide. A short click, on the …

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site owners "embed a link in JavaScript that redirects the user to a different page with the intent to show the user a …

They are often more willing to visit stores or search online prior to making decisions. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google's …

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. SEO gets the visitor to the door. It mostly …

Essentially, you rewrite it. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness …

There are many sites and services that offer to help place press releases for SEO and public relations gains. Internal linking provides direct access to your web pages in order of importance. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses …

This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. There's not a lot of traffic in long tail results unless you do it en-mass and that could invite further site quality issues, but sometimes it's worth exploring if using very …

Your content strategy needs to address all aspects of content: creation, modification, dissemination, and archival. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. Be thorough, be complete. After examining the big players, you learned about the different types of search engines …

Effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. For instance, unless you write something in an image's alt attribute in the HTML of your site describing what is in the image, a web crawler will simply …

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven't actually confirmed how much this impacts search rankings. The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with …