A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. The …

You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" Be willing to be wrong (if you are). If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site …

Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of 90+ and your website is at 20, it is not realistic to think that you will be able to grab one of the top 5 …

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Getting rankings is an output SEO firms can easily sell because …

Whether you just want to increase conversions (which can be anything from a customer's purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to create …

Sometimes I will block Google when using OTHER people's content on pages. If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to …

Instagram enthusiasts tend to be young, wealthy, and female. The BL (Broken links) link strategy, on the other hand is simpler, faster, and highly effective at providing high quality links. If you want to rank high in Google for valuable key phrases and for a long time - you better have …

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. SEO success relies heavily on the keywords you choose to target. Keep in mind that you must write …

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. You should monitor each backlink you create or earn and verify if it carries any SEO value. A catchy headline reels …

population owns a smartphone. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic. To go for it and go for everything in terms of …

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor's website. It also facilitates selection of target markets. When in doubt, follow your instincts …

This textbook explains several issues involved in establishing an effective IMC program. The audience, mostly people with long experience in direct marketing, sat with either amused or annoyed expressions. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of …

Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site …

And keyword usage is where on page optimization begins to blend with off page optimization. The goal is to give a great impression to Google that your content is rich and unique. And the common belief is people generally scan and review the first two pages of the SERP. Keyword …

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they've earned, and how they got them, you'll uncover tactics you can replicate, plus get inspiration for …

Generic message strategies help stimulate brand awareness. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. Search engines …

Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their 'inner circle' of sharers/linkers. 'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. Advertising agencies …

The source of a link matters a great deal to how much weight it carries in Google's algorithm. Google views your site as authoritative when other sites link back to it. It doesn't want to see a site that is spammy linking back to your site. If you try and …

Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 - this has increased the focus on Schema.org microformatting making content more simply deliverable. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. There's no clear formula …

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …