Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their 'inner circle' of sharers/linkers. 'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. Advertising agencies …

The source of a link matters a great deal to how much weight it carries in Google's algorithm. Google views your site as authoritative when other sites link back to it. It doesn't want to see a site that is spammy linking back to your site. If you try and …

Another major change in recent SEO is Google's Knowledge Graph, which first emerged around 2012 - this has increased the focus on Schema.org microformatting making content more simply deliverable. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. There's no clear formula …

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to …