I have a file made up entirely of negative reviews from customers panning businesses because they encountered inaccurate business hours on listings and were inconvenienced by driving to closed locations. What strategic changes did you make? Still, not everyone is so Internet savvy, which is why it's important to define …

Successful website migrations are planned well, and executed with military precision. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. The value of selecting keywords strategically is very high. I'm not a big fan of manufactured …

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Most cities in the US have events or groups that get together on any variety of fun topics and purposes. I will often examine pages …

Essentially, you rewrite it. This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness …

Effective frequency refers to the number of times a target audience must be exposed to a message to achieve a particular objective. For instance, unless you write something in an image's alt attribute in the HTML of your site describing what is in the image, a web crawler will simply …

Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as shoes. To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. A budget …

A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. The …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Getting rankings is an output SEO firms can easily sell because …

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they're interconnected. You should monitor each backlink you create or earn and verify if it carries any SEO value. A catchy headline reels …

Businesses should always remember that they can't fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won't help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site …