Put simply, if your site is "friendly" to mobile devices, capable of loading and presenting content in a way that works well for mobile users, you're going to see an increase in authority and rankings. Having quality inbound links is thus, a crucial SEO technique that only increases the authority …

Before get too deep into keyword research, let me begin by saying that choosing a keyword is more art than science. In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product …

The content needed to fulfill the intent of a search varies based on the type of intent. Thin content should be avoided at all costs for SEO purposes. This requires a careful planned, structured approach that accurately represents your business and the services you provide. A short click, on the …

They are often more willing to visit stores or search online prior to making decisions. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google's …

Now a quirk of WordPress means that it tries to match partial URLs and will redirect accordingly. What this means is that if you tried to access the old -autosuggest URL you would get automatically redirected to the new -autosuggests one. SEO gets the visitor to the door. It mostly …

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven't actually confirmed how much this impacts search rankings. The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with …

Every piece of information about a page can be turned into a long list of words. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. You …

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. The …

Analysing a competitor's recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their 'inner circle' of sharers/linkers. 'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. Advertising agencies …