Advertising agencies offer an outside perspective not influenced by internal corporate politics and personal biases. Google wants users to have a convenient, straightforward, interpretable experience, and part of that includes being able to navigate the site easily. I understand that bespoke laser eye surgery can provide excellent results. In New …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie's List, Yellow Pages, and other listing resources associated with your industry. Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization …

Brands and individuals engage in conversations and interact in several ways. In other words, every month tens of thousands of people are searching directly for their product and website. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even …

It's crazy to see the disparity between two pieces of content that we all create on a regular basis. It's very important to know your target audience to determine the best way to get content in front of them and gain new customers. Titles for your pages should be a …

There's still some challenges but overall I don't think SEO is difficult. Ongoing addition and modification of keywords and website con There is much confusion about search engine optimization (SEO) and its relation to search engine spamming. Generally, legitimate search engine optimization adds to the user experience, while search engine …

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. Whether you're trying to get more clients for your law firm …

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

Chances are, your research begins online, whether you're looking for answers or products. Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. Photography is a powerful method …

Instagram enthusiasts tend to be young, wealthy, and female. The BL (Broken links) link strategy, on the other hand is simpler, faster, and highly effective at providing high quality links. If you want to rank high in Google for valuable key phrases and for a long time - you better have …

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor's website. It also facilitates selection of target markets. When in doubt, follow your instincts …